Best User Experience is an outcome of a successful alliance between Design and Customer Experience.

The goal of UX Design in business is to “improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.”


That is achieved by taking your product through various processes. These processes help understand user’s behaviour, empathy and then allow us to design the product that works for users.

Key UX Processes

Product Analysis

Product analysis involves examining product features, costs, availability, quality and other aspects. Product analysis is conducted by potential buyers, by product managers attempting to understand competitors and by third-party reviewers.

Competitor Analysis

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.

User Flow

Designing pages for websites and applications don’t always produce the best results. The design process separates look, feel and process from what the user is trying to accomplish.

Information Architecture

Information architecture (IA) focuses on organizing, structuring, and labelling content effectively and sustainably. The goal is to help users find information and complete the tasks. You need to understand how the pieces fit together to create the larger picture, how items relate to each other within the system.

Journey Mapping

A customer journey map is a visualization of the process that a person goes through to accomplish a goal tied to a specific business or product. It’s used for understanding and addressing customer needs and pain points.


A wireframe is a two-dimensional illustration of an interface, that focuses on space allocation, prioritization of content, functionalities available and intended behaviours. For these reasons, wireframes typically do not include any styling, colour, or graphics.

Content is the KING

Content is not part of the formal UX process, but we make it! A wrong message can ruin the best user experience! Before going into the design phase, try to get the original content if you can, if it’s too early, at least gets the essence of content from your content and marketing teams.


A prototype is an early sample, model, or release of a product built to test a concept or process. It is a term used in a variety of contexts, including semantics, design, electronics, and software programming.

Interaction Design

Interaction Design (IxD) is the design of interactive products and services in which a designer’s focus goes beyond the item in development to include the way users will interact with it. Thus, scrutiny of users’ needs, limitations and contexts empower designers to customize the output to suit precise demands.

User Interface

User interface (UI) design is the process of making interfaces in software or computerized devices with a focus on looks or style. Designers aim to create designs users will find easy to use and pleasurable. UI design typically refers to graphical user interfaces but also includes others, such as voice-controlled ones.

Usability Testing

Usability testing refers to evaluating a product or service by testing it with representative users. Typically, during a test, participants will try to complete typical tasks while observers watch, listen and takes notes. The goal is to identify any usability problems, collect qualitative and quantitative data and determine the participant’s satisfaction with the product.

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